Micro content is designed for today’s social media viewers
YouTube, Twitter, Instagram, FB feed posts, and many other social media platforms can still utilize the 16 x 9 format, but for Instagram Reels, FB Stories or TikTok 9 x 16 format, also known as vertical videos are the preferred standard. On Instagram square videos can be used where vertical videos play.
Micro content is short-form highly digestible content on only one topic. This means very small chunks of information are delivered at a time. Normally kept to a short 6 to 30 seconds in most instances. Platforms allow up to 60 seconds or more but holding the viewers attention that long can be tough in today’s fast moving society. If the content provides teaching you can go 1 – 2.5 minutes. If you are selling it’s best to keep it under 30 seconds so the video is fully viewed. Listed below are a few examples.