How would your company be impacted if thousands upon thousands of targeted consumers were introduced to your company and shown the highest converting content in business history? Let me answer this for you by saying your leads and sales would go up. Way up!
We care about more than just creating videos.
The truth is a video without a strategy really will not give you the return on investment you want. The reason is simple really, without a plan, and a well designed sales funnel to handle sales leads, the one off video will serve little purpose.
Any strategy needs to function like a well oiled machine. You need research to identify your ideal client, the demographics about those prospects and then advertise where they are during the times they are on those social media platforms identified, with the content which will attract their attention and get them to visit your website or landing page.
The video may attract attention, but if the website or landing page doesn’t complete the conversion process you will not gain the ROI you are looking to achieve. So if you’ve tried videos in the past and they didn’t provide the results you want, the videos may have been fine, but was your sales funnels working like the well oiled machine we spoke of earlier?